Social Marketing. (Chapter 14 in The System of Care Handbook: Transforming Mental Health Services for Children, Youth, and Families).
Systems of Care for Children's Mental Health.
Rodriguez, Maria J. Rubenstein, Lisa. Huff, Barbara.
Chapter in Book
Paul H. Brookes Pub. Co
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Baltimore, MD 21285-0624
This chapter discusses using social marketing techniques to advance the implementation of systems of care. Strategies for marketing mental health services at the national level are explained, as well as reasons system of care communities need social marketing and tips for social marketing success. 3 boxes and 13 references.
systems of care; childrens services; mental health services; outreach; advertising