Targeted community outreach.
Northeast Ohio Adoption Services.
Published: June 30, 2006
Available from: Northeast Ohio Adoption Services
5000 E. Market St., Suite 26
Warren, OH 44484
Tel: 330-856-5582 800-686-6627 ext.126
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The Targeted Community Outreach (TCO) program of Northeast Ohio Adoption Services (NOAS) implemented a recruitment program focused on increasing the number of persons coming forward to adopt waiting children, increasing the number of adoptions, decreasing the time children wait to be adopted, and strengthening the community's support for waiting children and adoptive families. The program applied social marketing and community organizing theory and practice to the problem of too many waiting children and sought to build community capacity through targeted outreach efforts. Using data on adoptive families receiving an adoption subsidy, a marketing segmentation company developed the lifestyle and demographic characteristics of Ohio's successful adoptive families. The findings were then used to locate other families with the same characteristics to encourage them to become adoptive families. As a result of TCO, NOAS more than doubled the number of intakes inquiring about adoption for a total of 3,579 over the 4-year grant period, with 72% coming from the three targeted counties. NOAS had 244 families complete training but fell short on placements of sibling groups and individuals into adoptive homes. Nineteen siblings groups (48 children) were placed, as well as 132 individual children, representing slightly more than half of what was anticipated. This final report reviews the goals and outcomes of the program, provides technical data, shares success stories of community partnership, and makes recommendations for future actions. 6 references and 5 tables. Document Scanned.
Ohio; adoption; recruitment; community engagement; outreach