The power of proof : an evaluation primer.
Tobacco Technical Assistance Consortium. Rollins School of Public Health.
Publication Information: Atlanta, GA : Tobacco Technical Assistance Consortium.
Available from: Tobacco Technical Assistance Consortium
Rollins School of Public Health Emory University 1518 Clifton Road GCR 808
Atlanta, GA 30322
This training package includes a series of online educational tools designed to help tobacco control professionals demonstrate the success of their programs through evaluation. Part 1 discusses why evaluation is important to a program's success, when it should take place, how to plan for effortless evaluations, and how to complete the first step: defining a program using logic models. Part 2 focuses on evaluation planning and includes information on clarifying the purpose of the evaluation, deciding what to evaluate, choosing the evaluation type and design, gathering the necessary resources, and conducting the evaluation. Part 3 concentrates on writing clear and measurable evaluation objectives, and Part 4 addresses data collection. Different kinds of data collection methods are reviewed, suggestions are made for choosing and designing data collection instruments, and valuable process tips and samples of tools are provided. Part 5 provides an overview of the four primary types of evaluation: formative evaluation, process evaluation, short-term outcome evaluation, and long-term outcome evaluation. Part 6 explains how to interpret the data and includes examples of how to process, analyze, and make decisions about, data collected in an evaluation. The final part provides practical guidelines for communicating evaluation findings to a variety of audiences. Each section includes tips for best results and identifies additional resources.
training; program evaluation; substance abuse; Evaluation guides; workforce; curricula; data analysis; data collection